Meta ads coaching for local business owners Stop guessing with your Facebook ads.

Get weekly help from someone who has run them for 11 years. You launch the ads. I look at your real results with you every week and tell you exactly what to change, so you stop wasting money and start getting customers.

Weekly calls start Wednesday, October 21. Cancel anytime.

Your campaign, last 7 daysExample
Amount spent$98.00
Leads7
Cost per lead$14.00Is that good for your business?
Frequency2.8Should you change the ad yet?

Example numbers. In coaching, we read your real ones together.

Running your own ads shouldn't feel like throwing money into the dark.

You set up the ad. You picked a budget. You hit publish and hoped for the best.

Now you're staring at numbers you don't fully understand. Is $14 a lead good or bad? Should you change the picture? Turn it off? Add more money? Every YouTube video and AI answer tells you something different, and Meta keeps moving the buttons.

So you do one of three things:

  • You turn the ads off too early, before they had a fair chance.
  • You keep changing things every day, and nothing ever settles.
  • You let them run and quietly hope the money isn't wasted.

Most ads look expensive before they get good

Cost per lead often starts high while Meta learns who to show your ad to, then settles.

Learning period, about the first week $0 $25 $50 Day 1 Day 5 Day 9 Day 13 Day 2: many owners turn it off here Settles near $16 Learning period $0 $25 $50 Day 1 Day 7 Day 13 Red dot: day 2, when many owners quit Settles near $16

Illustrative example, not a guarantee. Every account is different, and in coaching we read yours.

None of that is your fault. Meta ads are learnable. Most people just never have someone experienced look at their account and say, "Here's what's working, here's what isn't, and here's what to do this week."

That's what this coaching is for.

Learn to run your own ads, with an expert checking your work every week.

This isn't a course you watch once and forget. And it isn't an agency that runs your ads for you.

It's coaching. You keep control of your ad account and your budget. Each week, we look at your real campaigns together, and you leave knowing exactly what to do next.

Angele teaching a room of business owners about Meta ads

What you'll be able to do

  • Create an offer that gives local customers a reason to reach out now
  • Set up campaigns the right way, without guessing at settings
  • Read your results and know what "good" looks like for your business
  • Know when to wait, when to change something, and when to stop an ad
  • Use AI to write ad copy that sounds like you, not a robot
  • Follow up with leads fast, so your ad money turns into customers

One hour a week. Real campaigns. Clear next steps.

  1. Join and tell me about your business

    A short form about what you sell, who you serve, and where your ads are today.

  2. Show up to the weekly Zoom call

    Bring your campaign, your numbers, or your question. We look at real accounts together, including yours.

  3. Leave with your next step

    Every call ends with one or two clear actions for the week.

  4. Learn from everyone else's campaigns

    Hearing what works for other local businesses teaches you faster than figuring it out alone.

  5. Repeat

    Each week your ads get a little better, and so does your confidence.

What a coaching week looks like

  1. WedCoaching call, 12 to 1 PM Central
  2. ThuMake your one or two changes
  3. Fri to MonYour ads run. You reply to every new lead fast.
  4. TueJot down your numbers and questions

Calls are Wednesdays, 12:00 to 1:00 PM Central. Can't make it live? Every session is recorded so you can watch it later.

What it looks like when the offer, setup and follow-up line up.

These are campaigns I've managed, straight from Ads Manager. Client names are left out.

Land sales company, Spanish-language lead ads

$1.55 per lead

Leads
919
Ad spend
$1,426.60
Click-through rate
6.04%

Creative built around family, legacy and owning land, written for one audience in their own language.

Ads Manager screenshot: 919 website leads at $1.55 per lead, $1,426.60 spent, 173,339 impressions, 6.04% click-through rate
Ads Manager results (swipe to see more)

Local service business

$14,725 in closed sales

Leads
36, at $42.92 each
Jobs closed
4
Ad spend
$1,545.17

"I am pausing PPC ads because the FB is doing so much better. Could we increase the Facebook budget another $700?"

Business owner
Ads Manager screenshot: 36 website leads at $42.92 per lead, $1,545.17 spent, 116,341 impressions
Ads Manager results (swipe to see more). Closed sales as reported by the client.

Local furniture store, sale campaigns

$3.47 to reach 1,000 locals

People reached
54,021 and 83,845
Budget
$500 per campaign

Carousel ads with clear price tags. Store staff reported more foot traffic and customers mentioning the sale.

Ads Manager screenshot: October sale reached 54,021 people at $3.47 per 1,000; August campaign reached 83,845 people at $4.78 per 1,000; $500 budget each
Ads Manager results, two sale campaigns (swipe to see more)

Results vary by business, offer, budget and follow-up. These show what's possible, not a promise.

Choose how much help you want.

Both options start Wednesday, October 21.

Group Coaching

$97 / month

For business owners who are running their own ads and want weekly expert eyes on them.

  • Weekly group coaching call on Zoom
  • Live feedback on your campaigns
  • Ask any question about Meta ads
  • Learn from other local businesses' ads
  • Call recordings
  • Cancel anytime
Join Group Coaching

Ad spend is paid directly to Meta and is not included. 1:1 Coaching has a 3-month minimum.

Quick comparison
FeatureGroup1:1
Price$97/month$500/month
Weekly group callYesYes
Private weekly callNoYes
Messaging between callsNoYes
SOS callsNoYes
Account audit and 30-day planNoYes
CommitmentMonth to month3-month minimum

Is this right for you?

This is for you if

  • You own a local business: a service, a studio, a shop, a practice
  • You're running your own Facebook or Instagram ads, or you're ready to start
  • You'd rather learn it yourself than pay an agency $1,000 or more a month
  • You can spend at least $10 to $20 a day on ads
  • You want a real person to check your work, not another video course

This is not for you if

  • You want someone to run your ads for you. That's my agency service.
  • You're looking for a trick that brings customers overnight
  • You aren't ready to spend money on ads yet
Angele, founder of Local Ads Lab

Hi, I'm Angele.

I've been running Meta ads for local businesses for 11 years. Through my agency, Local Ads Lab, I've worked with businesses in more than 20 industries, including insurance agencies, home services, med spas, trades, and professional services.

I also hold a master's degree in Marketing Intelligence, and I'm analytical by nature. Every recommendation I give you starts with your numbers, not a hunch: what your leads cost, where they came from, and what changed.

I've seen what works for local businesses and what quietly drains their budgets. Most of the time, the difference isn't a secret setting. It's a clear offer, a simple setup, the patience to let ads learn, and fast follow-up with every lead.

I started this coaching because so many business owners, especially the working moms in my own community, want to run their own ads but don't have anyone to ask. Now you do.

11 yearsrunning Meta ads
20+industries served
Master'sin Marketing Intelligence

Questions

What is Local Ads Lab's Meta ads coaching?

It's weekly coaching for local business owners who run their own Facebook and Instagram ads. It's led by Angele, founder of Local Ads Lab, a Meta ads agency in San Antonio, Texas. Group coaching is $97 a month on Zoom, and 1:1 coaching is $500 a month.

Who is the coach?

Angele, founder of Local Ads Lab. She has run Meta ads for local businesses for 11 years, has worked with businesses in more than 20 industries, and holds a master's degree in Marketing Intelligence.

Do I need experience with Meta ads?

No. Many members are brand new. If you've never run an ad, we'll start with the basics and build from there.

How much should I spend on ads?

Most local businesses can start with $10 to $20 a day. Your ad spend goes directly to Meta and isn't part of the coaching price.

What day and time are the calls?

Group calls are every Wednesday from 12:00 to 1:00 PM Central on Zoom, starting October 21. Each call is recorded.

What if I miss a call?

Watch the recording, and bring your question to the next one.

Will you run my ads for me?

No. This is coaching, so you stay in control of your account and learn the skill yourself. If you'd like my team to run your ads, ask me about Local Ads Lab's agency service.

Can you guarantee results?

No one can honestly guarantee ad results. What I can promise is that you'll understand your numbers and always know your next step.

Can I cancel?

Group Coaching is month to month, and you can cancel anytime. 1:1 Coaching has a 3-month minimum, because ads need time to show real results.

What's the difference between Group and 1:1?

Group is a shared weekly call. 1:1 adds a private weekly call on your account, messaging between calls, SOS help, and a full audit to start.

Do I need to be in San Antonio?

No. Calls are on Zoom, so you can join from anywhere.

Your next customer is already scrolling. Let's make sure they see you.

You can keep guessing alone, or you can get a clear next step every week from someone who has done this for 11 years.

Questions first? Email me at [email protected].